HowBottle x Corona
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好瓶HowBottle x Corona 科罗娜 就为这一刻「重塑」
2022年6月8日世界海洋日，好瓶 HowBottle 携手海滩生活方式倡导品牌 Corona 科罗娜，联名推出「就为这一刻重塑」系列产品。希望将本不属于海洋的塑料，重塑为能够长久陪伴的好产品，把对大海的热爱融入生活的每一天。
设计灵感来源于联名主题 This is Living Again，通过对“塑”字的二次解构，传达“重塑”理念。我们将海洋回收塑料转化为新生产品，也将海浪的形态简化为线性纹理，将自然的节奏带回城市之中。
This is Living Again Product Design
On June 8, 2022 — World Oceans Day — HowBottle collaborated with Corona, the beach lifestyle brand, to launch the "This is Living Again" co-branded collection. The goal: To transform plastic that doesn’t belong in the ocean into meaningful, long-lasting products — bringing a love for the sea into everyday life.
The design was inspired by the collaboration’s core theme, This is Living Again. We deconstructed the Chinese character “塑” (plastic/reform) to express the concept of rebirth. Ocean-recycled plastic is reshaped into new products, while the form of ocean waves is reinterpreted as clean, linear textures — bringing the rhythm of nature back into the urban landscape.
