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NIO Life 挪威风味华夫饼包装设计
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2021年，NIO Life 与两位挪威艺术家——Sandra Blikas 与 Anette Moi 合作推出联名系列产品，我负责该系列中的食品组单品「挪威风味华夫饼」的内外包装设计。
在设计前期，我需要从两位艺术家的作品中选择更契合食品方向风格的插画，最终选定了色彩明亮、温暖可爱，富有童趣的《One Day in Norway》作为视觉基础。
通过对插画的拆解、重组与重新编排，我保留了原画整体氛围，并融入了华夫饼元素，使其既呼应品牌调性，又突出了产品特色。
NIO Life Norwegian Waffle Packaging Design
In 2021, NIO Life collaborated with two Norwegian artists—Sandra Blikas and Anette Moi—to launch a co-branded product series. I was responsible for the packaging design (both interior and exterior) of the food item “Norwegian-Style Waffle” within this collection.
At the early stage of design, I was tasked with selecting the most suitable visual style for the food category. I chose the illustration One Day in Norway for its bright colors, warm tone, and playful, charming style.
By deconstructing, rearranging, and reassembling elements from the original illustration, I developed a design that preserves its overall atmosphere while incorporating waffle motifs—striking a balance between artistic expression and product identity.
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NIO Life 扁桃仁多多牛轧糖包装设计
整体色调选择了牛轧糖在脑海中的第一个联想词——奶牛的黑白配色，带有一种天然的奶香联想。外盒包装图形参考了牛轧糖的真实剖面，设计上将其转化为更加圆润柔和的图形语言，既可理解为扁桃仁，也可视为原料之一的棉花糖，同时黑白配色也营造出正负空间的趣味关系。
字体工艺上选用了烫金处理，不仅呼应了扁桃仁的金黄色调，也提升了整体包装的精致感与品质感。
NIO Life Almond Nougat Packaging Design
The overall color scheme was inspired by the first visual association with nougat candy: the classic black-and-white pattern of a dairy cow, evoking a sense of creamy richness.
The graphic design on the outer box draws from the actual cross-section of nougat. The section is reinterpreted into softer, more rounded shapes, which can be seen as almonds or as fluffy marshmallows—both essential ingredients. The interplay of black and white also creates a visually engaging positive and negative space.
For the typography, gold foil stamping was applied to echo the golden hue of almonds while enhancing the overall elegance and premium feel of the packaging.
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NIO Life 黑芝麻脆片包装设计
2021年10月24日程序员节，NIO Life 推出“暗夜黑武士”轻养装备——黑芝麻脆片。
本次包装设计以芝麻脆片为视觉原型，通过矢量插画的方式呈现产品内容。不完整的脆片中散落的细小碎片，表现了产品酥脆的口感特征。同时，通过不同的配色区分山核桃与蜂蜜两种口味，使整体视觉更具辨识度与趣味性。
NIO Life Black Sesame Crisp Packaging Design
On October 24, 2021, to celebrate Programmers’ Day, NIO Life launched the “Dark Night Warrior” light snack series — Black Sesame Crisps.
The packaging design takes the crisp itself as the visual prototype, illustrated in a clean vector style to reflect the product's content.
The scattered fragments around the incomplete crisp emphasize its crunchy texture. Color differentiation is used to distinguish between the two flavors: pecan and honey, adding both clarity and visual interest to the design.
